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Derek E. Baird

Chief Privacy Officer, BeMe

About Me

I'm a youth media, kid culture, community & kidtech expert based in San Francisco.I provide creative, youth (kids & teens) marketing, community, privacy, content, and cultural strategy consulting to some of the biggest kid-tech, education & entertainment brands in the world. I help product marketers, and executives tell stories, build products & experiences, gather insights, and help them build credibility with youth audiences by aligning their brand with youth culture.In addition to my work in the kids and teen space, I've worked as an adjunct professor at the Pepperdine University Graduate School of Education & Psychology (GSEP), advise early-stage education technology & kidtech start-ups, hold patents focused on child trust, safety, and privacy (COPPA), and I'm a recipient of the Disney Inventor Award.My research, articles, and academic work can be found in leading the USA and international peer-reviewed journals and magazines. My best-selling book, 'The Gen Z Frequency,' was published in Sept 2018 by Kogan Page Publishing in the United Kingdom and the U.S.A., and was translated into Chinese, Vietnamese, German, and Ukrainian language editions.

Location

The Arizona Biltmore & online!

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