Speaker's Profile

With a background that includes work in both editorial and advertising departments, Marnie is uniquely positioned to help businesses leverage content to connect with their customers in meaningful ways. Having worked on both sides of the media table, Marnie uses her insight to select the most effective ad schedules for branding and awareness, as well as deliver lead-gen content assets that resonate with the right audiences.

As founder of Hayutin Creative, Marnie specializes in helping healthcare companies develop all types of written materials to support their marketing efforts—campaign messaging, packaging copy, email campaigns, white papers, digital ads, video and podcast scripts, website copy, and more. She has collaborated with marketing and PR agencies to write content for numerous major health systems and specialized technology solutions. She also has expertise in working with healthcare IT startups at various stages, providing marketing strategy and content creation to achieve exit or next-round funding.